Jim Beck is in his 13th season with the Blue Rocks and his sixth as the director of merchandising. The 37-year-old previously served the Blue Rocks for four years as director of publications and promotions. Jim also chaired the 2002 Carolina-California League All-Star Game Committee. The Ottawa Lake, MI native is a 1994 graduate of the University of Toledo with a bachelor's degree in communications. Jim and his wife, Jody, have a daughter, Reagan, who was born in September of last year.